But when creating a brand that needs to represent a complex set of ideas, it’s important to run a logo by a bunch of people and ask them honestly what comes to mind. Ask outside your social circle. Ask a variety of ages. Ask perverted teenagers.
The Trump campaign certainly wasn’t the first to blow (so to speak) the logo launch with his sexually suggestive Trump/Pence logo, but still should have known better.
Marketers, assumed to have a keen understanding of market forces, should have noticed the (ahem) hard truth early. It is the company’s responsibility to make sure that the marketing team is diverse and encouraged to voice contrary opinions.
The Trump campaign chose to change its logo to the benign name only logo which says that the (ahem) blow back was unexpected. A thoughtful designer could have brought forward the pros and cons of each logo so that a considered choice could be made. That they changed the logo so quickly means they were unprepared for the response and uncomfortable with the imagery.