Consultant should ask:
- Are you looking to exclusively market your business?
- Are you interested in building a following with the hopes of a more public personal in the future? E.g.: Plans to write a book, wants to join a speakers bureau,
reach an engaged two tier following through hashtags.... local and global.
Create a SHORT hashtag list that includes location for client to use easily on EVERY POST. These should align with the specific goal of the client. For example, client has a restaurant in Seattle and wants to create a larger presence:
E.g.: #Seattle, #greenlake, #kingcounty--
Use your city because lots of people follow #mycity to find relevant events for that night. Clients should be as specific as possible. Use the county only if the brand is countywide.
It's OK to be exclusively local. Ignore everyone who says otherwise.
Tag all food shots, local articles, and posts targeted to bringing people in the door.
Global relevancy (if that is your goal):
E.g.: #food, #recipe, #recipeips, #foodporn, #foodquote
Use generic hashtags when seeking broader distribution.
Remember that no one is reading your twitter feed like a book. They will only find your tweet by the hashtag or the lottery chance that your post shows up while they happen to glance at their feed. Please remember the goal for each post--local vs global--and choose the hashtag that is most relevant. On twitter, one or two hashtags is perfect.
Note: This does not address building a following, just how to reach active users on twitter.