“She” is a wide range of women. White, black, my age, older, millennial, Latina… She fits into different socio-economic groups. She is just going about her life.
The approach is always the same. She saddles up next to me, shoulder to shoulder, and stands next to me for a moment. She is adjacent to my space, but not intruding. Like we know each-other. Then she takes a breath, and speaks to me ask though we’ve been talking for hours.
“Wasn’t Philadelphia amazing? Did you get to go?”
“What did you think of that video from Colbert?”
“Do you think she’s going to be able to change anything?”
As I pull myself from my thoughts at the moment, I look around and notice that she’s talking to me. Then I realize that I’m wearing a Hillary shirt. She’s talking to a kindred spirit. It’s a beacon that projects a safe space for women to give voice to their votes.
That’s the power of Clinton’s brand. #ImWithHer